Who are we?
Park Live Kent promotes tours, festivals and events and is one of the live entertainment companies owned by Lucus Live Ltd.
Our contact details
The categories of personal data we collect and use
The categories of personal data we collect and use include:
Sources of personal data
We will receive your personal data when you provide them to us yourself or when you use or purchase one or more of our services.
We also receive personal data about you from third parties. Third parties who provide us with personal data about you include:
How we use your personal data
If you win a competition, we may publicly post some of your data on our website or mobile application (for example acceptance of a prize may also require you (unless prohibited by law) to allow us to post publically some of your personal data such as on a winners page). However, we will not post your data publically without your express consent.
We will collect and aggregate on an anonymous basis information about you, your spending and use of our services with information about other users of the services in order to identify trends (“Aggregated Data”). We may pass Aggregated Data to the third parties referred to in the section below, such as partners, to give them a better understanding of our business and to bring you a better service. Aggregated Data will not contain information from which you may be personally identified.
Sharing your personal data
If you have consented, we will share your personal data with other trusted third parties, for example the artists, promoters or sponsors we work with, so that they can use your personal data for marketing or promotional purposes by sending you information about related products or service that may be of interest to you.
We will also disclose your personal data to third parties in the following circumstances:
Save as expressly detailed above in this section, we will never share, sell or rent any of your personal data to any third party without notifying you and/or obtaining your consent.
How long do we keep your personal data?
We will normally retain your personal data for as long as you use our services and for up to two years after your last use of our services or your last interaction with us (for example, the last time you opened an electronic communication from us or visited one of our websites).
However, in some circumstances we will retain your personal data for a shorter period, including:
We will retain your personal data for longer if we believe we may need them in order to respond to any claims, to protect our rights or the rights of a third party, and we will retain your personal data for longer if we are required to retain them in order to comply with applicable laws.
We will always retain your personal data in accordance with data protection law and never retain your personal data for longer than is necessary.
Automated decision-making and profiling
We will combine any personal data about you that we receive from you in order to create marketing profiles.
Marketing profiles include personal data such as information about services you have used or purchased previously, information about when you have visited one of our events or festivals in the past, demographic data and data from your social media profiles.
For example, we may analyse the personal data of people who have purchased tickets for a particular future event that we are promoting or organising and then compare them with other people in our database. If we identify people in our database who have similar personal data to the original purchasers, we may then target marketing about that event to the new people we have identified in our database, for example by sending direct marketing emails. We may conduct the profiling and send the direct marketing emails automatically.
We conduct these automated decision-making and profiling activities for our legitimate interests in providing the services and ensuring they operate in a commercially suitable way which is tailored to your use and interests.
We will ensure that the automated decision-making and profiling does not produce legal effects concerning you or similarly significantly affects you.
You may contact our Data Protection Officer by email at firstname.lastname@example.org at any time, to:
Your request must include your name, email address and postal address and we may request proof of your identity. Please allow at least seven working days for us to process your request.
Withdrawing your consent
Where we are processing your personal data based on your consent, you may change your mind and withdraw your consent at any time.
You can withdraw your consent to receive marketing communications by clicking on the unsubscribe link in an email or by adjusting the push message settings for the mobile application.
You can also withdraw your consent to receive marketing communications or any other consent you have previously provided to us by replying to any of our direct marketing and letting us know.
The consequence of you withdrawing consent might be that we cannot do certain things for you.
Right to lodge a complaint with a supervisory authority
You may also make a complaint to a supervisory authority for data protection matters. In the UK, this would be the UK Information Commissioner’s Office (https://ico.org.uk/).
How do we protect your personal data?
We use industry standard technical and organisational security measures to protect your personal data. We keep your personal data secure by implementing policies, procedures and access controls so that only authorised members of our staff or authorised third parties can access your personal data. We protect our information technology systems with firewalls and anti-virus and anti-malware software and other information security technology solutions. When we transfer your personal data to third parties we use encryption.
We cannot guarantee the security of your personal data when you transmit it to us. For example, if you email us your personal data, you should be aware that email is not a secure transmission method. As such, you acknowledge and accept that we cannot guarantee the security of your personal data transmitted to us and that any such transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to prevent unauthorised access.
Where we have given you (or where you have chosen) a password which enables you to access one of our services, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Links to other websites and mobile applications
We sometimes provide you with links to other websites or mobile applications, but these websites and mobile applications are not under our control. We are only responsible for the privacy practices and security of our services. We are not responsible for the privacy policies, content or security of any linked websites or mobile applications. We recommend that you check the privacy and security policies of each and every website and mobile application that you visit.
Cookies and other tracking technologies
Cookies and web beacons are used by us and third parties for the following purposes:
This policy was last updated on 16/03/2022